To achieve and drive Volume & Margin targets including the volume from focus category products
Responsible for aligning distributor teams and achieving the territory business plan through distributors
Mapping cluster-wise key customers (potential categorization), Creating, Implementing, and analyzing the effectiveness of the agreed action plan in terms of Acquisition & Retention, Volumes, Product range, Throughput, and Counter share.
Driving the retailer and mechanic loyalty programs and responsible for the outcomes of monthly MB and Mechanic activations including executing the activation plans in alignment with the regional leadership.
To drive disciplined ways of working with DSR, Create engagement, and lead motive to the DSR
To ensure the capability development in DSRs, product, objection handling, and value selling
To build, maintain and grow relations with key customers, and create and execute a strategy to acquire a share of wallet in top-class outlets